Apparently, Americans want SUVs.
In 2019, subcompact cars made up 2.7% of vehicle purchases, down from 5.5% in 2012, according to car-research site Edmunds.
It's not that subcompact cars lack sufficient technology or quality. The Chevy Sonic, for example, was named in June asBut GM said it couldn't justify continuing to make the Sonic anymore"due to declining demand." Sales of the Sonic fell 85% from their peak of 93,518 in 2015 to 13,971 in 2019. It's an uphill battle, however, particularly in the midst of the COVID-19 pandemic, which is hastening the demise of poorly selling vehicles. Automakers can no longer afford to make cars that aren't selling well or turning a profit, so they will likely continue to pare down their lineups, Autotrader analyst Michelle Krebs said. And SUVs are vastly more profitable than cars.
The trade-off is that there are fewer new cars on the market with a starting price of less than $20,000, placing them out of reach for many Americans. For example, the Sonic's starting price is $16,720, while its sibling ride, the Chevy Trax subcompact SUV, has a starting price of $21,400.
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