After botching its last SUV debut, Ford really needs its new Bronco lineup to be a success
For off-roaders, car enthusiasts, and Bronco fans, the launch of the new Bronco was a rare bright spot in a news cycle dominated largely by horror and woe. The Bronco both encapsulates the blocky, vintage styling beloved of the original model and also offersAll the interest is a very good thing for Ford, which is, of course, in the business of selling cars to make money. And Ford really, really needs the Bronco to work out.
The reason for this, Martin noted, was because Ford has just done a bad job of differentiating itself from other automakers — particularly on the autonomous vehicles, hybrids, and EVs front.First came the reveal of the 14th generation of its moneymaker,. Now, there's a new off-road-capable SUV family with powerfully built-in brand recognition and an existing cult-like following.
"Roving groups of workers are intimidating other employees, creating a hostile environment," the outlet reported, citing unnamed sources. "That's driving up turnover and leaving some vehicle assembly unfinished, contributing to the company having to complete the work at the Michigan factory or at dealerships."
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