Back in 2021, Sistic chief executive officer Joe Ow had to personally issue a public apology when JJ Lin’s Sanctuary Finale online concert hosted on the ticketing sales company’s Sistic Live live-stream platform on July 10 was marred by technical issues. “First and...
“One thing that we were working on was to pivot ourselves to be more of a technology company, rather than just a ticketing service provider,” says Mr Ow, who worked in the tech industry before joining Sistic in 2018.
Sistic works with event organisers to ensure that their online buying processes are designed to ensure fairness, Mr Ow says in response. Mr Ow notes that in Singapore, secondary sales are not illegal. Still, under the terms and conditions, a ticket buyer is not allowed to transfer or sell his or her tickets.
Because of Sistic Live, which hosted a variety of online events ranging from concerts and talks to book readings and fund-raisers, the annual number of events that Sistic handled became even more than before the pandemic. From pop concerts and theatre productions to major sports events and conferences, the live events industry looks set to grow even bigger in 2023.
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