'This commitment is about more than the prestige products on our shelves, it starts with a long-term plan diversifying our supply chain and building a system that creates a better platform for Black-owned brands to grow.'
Today, beauty giant Sephora announced it is accepting the pledge and that it will dedicate 15 per cent of its shelf space toAccording to, the company will implement all three stages of the pledge: “including taking stock of the current percentage of shelf space and contracts dedicated to Black-owned businesses, taking ownership of findings, blind spots and
disparities, and identifying concrete next steps, and taking action to publish and execute a plan to grow the share of Black-owned businesses to at least 15 per cent.” Sephora will also help to connect Black-owned businesses with funding and venture capital partners, as well as focus its internal incubator for female founders solely on women of colour in 2021.
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Sephora Is Dedicating 15 Percent of Shelf Space to Black-Owned BrandsThey are the first major U.S. retailer to take on Aurora James's 15% Pledge.
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Sephora Is the First Brand to Join Aurora James's 15 Percent PledgeSephora becomes the first retailer to join Aurora James' 15 Percent Pledge, which demands retailers devote 15 percent of their shelf space to Black-owned businesses.
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Sephora will dedicate 15% of shelf space for black-owned brandsSephora said it would dedicate 15% of its stores' shelf space to the products of black-owned companies, becoming the first major retailer in the United States to take the '15% pledge.'
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Sephora Becomes the First Brand to Take Aurora James’s 15% Pledge“Sephora is such a huge business and their willingness to jump on board and do this in such a meaningful, holistic way really strips away the excuses that a lot of other retailers might have.”
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Retailers Announce Commitments to Diversify the Brands They CarrySome have taken Aurora James's 15 Percent Pledge; others have set aside funds to buy specifically from Black-owned businesses.
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Aurora James Is Calling On the Retail Industry to Take the 15 Percent PledgeThe founder of Brother Vellies asked major store chains to take the 15 Percent Pledge, which is to devote a portion of their buy to Black-owned businesses.
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