‘30 Rock’ reunion special failed to mask the stink of NBCUniversal’s hour-long ad for itself
Hoping we’re either as dumb as we look or not as smart as we seem, NBCUniversal tried to pawn off an hour-long advertising selfie disguised as synergized entertainment on its prime time network Thursday night — a pitch for a 2020-21 TV season, disguised as a “30 Rock” reunion.
The “reunion,” such as it was, showed some of the old “30 Rock” spark while trying to both acknowledge and disavow the soul-sucking premise of it all. Liz Lemon is summoned by her old boss, Jack Donaghy , to reboot their fictional live-comedy sketch show, only it turns out to be Jack’s ruse to get back in good graces with Kenneth Parcell , the delightfully dopey former NBC page who rose to become president of NBCUniversal.
This form of hard sell is nothing new at a typical, closed-audience network event — such as the upfront presentations usually held in the spring to stir enthusiasm with big advertisers for the new TV schedule; or at the summertime Television Critics Association press tour, where the networks try to convince the media that all the new shows are going to beThe people who attend such events are used to the sarcastic approach, in which network executives use comedy to laugh off last season’s...
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