Many NBC affiliates have simply decided not to air it (via toofab)
Fans can get NBC programming the very next day on a paid tier, while they have to wait a week to enjoy it free. But even that is perhaps hitting a little too close to the bottom line for some of these affiliates. In an era of cord-cutting and TV-on-demand, they don't see any reason to help NBCU promote something that might replace them for some of their viewers.
Of course, fans who aren't able to catch the special on the air can, ironically enough, catch it on Peacock. Could this purported affiliate plan actually drive more fans to the streaming service? The special will also be available on-demand and on NBC.com. But for the lucky half of America -- depending on your perspective --"30 Rock: A One-Time Special" will air this Thursday at 8 p.m. ET on NBC.
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