Brits are planning to purchase over 156 million Easter eggs this year, but seven in ten (69%) say they contain too much packaging
Easter is on the horizon and with it comes a glut of chocolate eggs and gifts for loved ones and friends – but it’s recycling that is firmly on people’s minds.
New research released on Global Recycling Day, commissioned by sustainable packaging leader DS Smith, noted that nearly half of confectionary-crazed Brits are planning to buy three or more eggs this Easter. But inconsistent recycling guidelines across the country are leading to confusion. Aluminium foil is not collected by 1 in 5 councils, plastic recycling varies across the country, as cardboard remains the only consistently collected packaging material.
“Confectionery companies have come a long way to remove unnecessary packaging and make the remaining wrapping recyclable. Now we just must make sure that everyone has best chance to recycle as much as possible.”
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