Peloton Row: Fitness maker unveils its first rowing machine

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Peloton Row: Fitness maker unveils its first rowing machine
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Peloton is set to release its new rowing machine just in time for the holidays. Price tag: $3,000.

The Row will feature a form assist as well as form ratings to measure how users progress and improve. There's also a 24-inch HD screen that swivels to shift between the rowing machine and floor workouts, as well as new content and instructors for rowing exercises.

That included Peloton, which saw sales growth double in 2020 as more consumers hopped on at-home bikes and treadmills. "Anybody who wanted to buy Peloton equipment had probably already bought one, and they had this massive inventory issue," said Khajuria. Meanwhile, Peloton has taken several steps to get more of its fitness equipment into consumers' homes. Last month,. Last week, Peloton said it was expanding its Peloton One rental program nationally. The service allows customers to acquire a bike and membership for classes for a monthly fee. They can cancel at any time and return the equipment if they choose.

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