Peloton’s rowing machine, one of the company’s worst-kept secrets of the past two years, is coming soon. So, get your credit card ready.
that tracks your body movements during strength-training workouts; and an app experience for which Peloton charges anywhere from $13 to $44 a month, depending on which device you’re using it on. Since the company's inception, Peloton has always charged a premium. But even with that context, the Peloton Row’s price is eyebrow-raising: $3,195. And that’s just for the rower itself, which does not include the $44 monthly charge to stream Peloton videos.“We’re pricing it for what it is.
The market for modern rowers that Cortese is referring to includes Hydrow rowers, which start at $1,495 for the Hydrow Wave and edges close to $2,500 for a higher-end model, as well as the Echelon Row-S and the NordicTrack RW900 . These all have screens attached to the rower, though content experiences across these vary. The OG of indoor rowers, the Concept2, is screenless but costs a mere $990.
Peloton is betting that the Row’s build—and more critically, its content—will help sell it to a wide variety of buyers, whether those are advanced rowers, collegiate athletes, or just people who are curious about rowing as a full-body exercise.
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