Pat McGrath on Why Diversity and Inclusivity Have Been Crucial to Her Brand From Its Launch

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Pat McGrath on Why Diversity and Inclusivity Have Been Crucial to Her Brand From Its Launch
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'It's so important to know that you're not left out.'

"It's so important to know that you're not left out."Author:Stephanie SaltzmanPublish date:Aug 16, 2018"I'm doing so well with swatching right now," joked legendary makeup artist Pat McGrath during a Thursday morning event to celebrate the launch of her eponymous brand's forthcoming Mothership V: Bronze Seduction palette — a 10-pan offering of matte, shimmer and glitter jewel-toned shadows — that drops on Sept. 7.

In January, YSL was called out for an image that featured a dark-skinned model's arm swatched with six shades of its All Hours Concealer — every single one laughably too light for her. In August, Becca Cosmetics drew criticism when an image promoting its Skin Love foundation range featured what essentially equated to a blackface arm , and subsequently issued an apology.

At McGrath's press events, there are always at least three models on hand with a variety of complexions so that editors can get a full understanding of the products' capabilities, too. And for McGrath, this dedication to inclusivity is personal.

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