According to influencers of color and those living with a disability, brand diversity efforts seldom go beyond casting, further alienating the communities they leverage for relatability
shared with me. "Why does it feel uncomfortable to say this out loud when it is my reality?" Rahman is a Muslim Pakistani-Canadian lifestyle and beauty influencer with over half a million followers. She reflected on her experiences echoing chronicles of imposter syndrome, anxiety, and respectability politics at play — akin to theInfluencer marketing leverages relatability by co-opting influencers' images and ethos.
These press trips are often holding grounds for microaggressions, unequal payment, tokenization, and lazy attempts towards representation. According to Rahman, trips are generally to a tropical place; the same white influencers are invited to take bikini pictures instead of making space to uplift marginalized identities such as Muslim women, queer bodies, and body positive leaders., a queer Black model and influencer.
"Brands are brands and they hire you for a specific reason," shares Richardson. "If they want a Black women market and they see you got a lot of Black women followers, of course they're gonna contact you because they want your base to look at the product they are selling. They're using it because you have this visibility, but also because you can be used. This may not be my narrative because I can pick and choose, but for others it is difficult.
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