'Namibia knows tough. Namibia knows what happens if your bike breaks in the middle of nowhere. We’ve got lions!” RIde an Onguza Rooster!
Click to email a link to a friend Onguza is back with another new steel bike made in Namibia, this time a made-to-measure Rooster steel hardtail mountain bike. You may not immediately think of bike craftsmanship made in Africa. But, Onguza reminds us that these are bikes built by people who know the value of a reliable bike when you live somewhere tough…Namibia knows tough. Namibia knows what happens if your bike breaks in the middle of nowhere.
While the cycling industry is facing some monumental challenges at the moment, ONGUZA has been growing, mainly selling bikes in the USA. Despite this success, the brand is facing its own obstacles. “People often don’t know anything about Namibia. If people think of Namibia they’re thinking of landscapes and animals, but we are not famous for our craftsmanship. If you’re an Italian framebuilder, you benefit from what it means to be from Italy.
The campaign with Ingham takes a deep look at the dynamism of Namibian culture. And how it influences the ONGUZA brand, including motorsport, horse riding, dance, spirituality, and living in a powerful landscape.
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