“Everyone has their own ethical compass and for me, mine felt just off with what I was doing.' Once an evangelist for Airbnbs, she now crusades for affordable housing:
Precious Price on the porch of the tiny house she built in the backyard of her home, in Atlanta, Ga. on April 26, 2023.
Price became an evangelist of sorts, establishing social media channels to teach other would-be entrepreneurs how to follow in her footsteps, and churning out a digital library’s worth of videos, tutorials and advice using the handle @AirbnbMoney. Initially, she said she had no interest in renting to long-term tenants; the profit margin for tourist bookings was so much higher.
“When I started to get these calls from single mothers and students, I started to realize that’s the identity of some of my family members,” she said. “And I’m realizing the connection of how I’m not very far removed at all from that.” The housing crisis Price witnessed in Atlanta is playing out across the nation. The United States is short about 6.5 million single-family homes, according to the National Association of Realtors.
“If you look at rental vacancy rates, they’re extremely low,” said Whitney Airgood-Obrycki, a senior research associate at the Joint Center for Housing Studies at Harvard University. “It’s really hard for people to find an affordable place to move to. It’s extremely tight, especially for low-income renters.”
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