Rebecca Dowdeswell hopes to 'turn the tables' on the beauty giant
A salon owner being taken to court by L'Oréal in a trademark row has now launched legal action against them in a bid to "turn the tables" on the beauty giant. Rebecca Dowdeswell, 48, is locked in an "aggressive" legal battle with the company which has seen her forced to close her salon and fork out over £30,000.
"We’ve sort of turned the tables and filed actions against them to rescind some of the trademark. We’re spelt differently and pronounced differently, which is a huge part of my frustration. "I could either walk away from the brand I spent the last 13 years building up or I could defend this and fight this, and it’s cost me a lot. It has been a huge drain on the financial side but also the impact on myself and my family has been enormous.
Rebecca added: “The Naked name is for a wide range of goods which they aren’t using. We're saying this is against the rules of the UK IPO, companies shouldn’t trademark against goods they don’t use. “Just because they’re a massive company, no one ever stands up to them. They first applied for the Naked trademark in 2004. That’s 20 years they've had some of these goods trademarked.
“It cannot be fair or right that small companies such as mine are put in this position. “And if the huge corporations didn’t routinely exploit their power and abuse the rules of the UK IPO, knowing that they will likely get away with it due to their sheer size and domination of the market, then this situation wouldn’t arise.”
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Salon owner 'exhausted' by legal battle with L'OréalRebecca Dowdeswell says L'Oréal's objection to a trademark application has cost her two years and £30,000.
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