The New York Jets have been awarded marketing rights in Ireland as part of the NFL's Global Markets Program initiative.
The NFL announced on Monday that the New York Jets have expanded into Ireland as part of the league's Global Markets Program, while four new teams have entered international territories. The Global Markets Program awards NFL teams with marketing rights in certain countries outside of the United States, permitting them the ability to launch fan events and elevate their brand overseas.
'We can't wait to see the ongoing impact of the program on fandom and global growth in this season and in years ahead, both in new and existing markets and via new clubs joining and active clubs deepening their strategic commitments.' The league confirmed that rights have also been awarded to the Cleveland Browns in Nigeria, the New York Giants in Germany, the Indianapolis Colts in Austria and Germany and the Detroit Lions in Austria, Canada, Germany and Switzerland.
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