After years of resisting advertisements on its streaming service, Netflix is now 'open' to offering lower-priced tiers with ads, said one of the company's CEOs who said that it “makes a lot of sense”
"Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription," Hastings said."But as much as I am a fan of that, I am a bigger fan of consumer choice, and allowing consumers who would like to have a lower price and are advertising-tolerant to get what they want makes a lot of sense."
The option likely wouldn't be available on the service for a year or two, Hastings said. A new ad-supported tierfirst subscriber loss in more than a decadeNetflix cited growing competition from recent streaming launches by traditional entertainment companies, as well as rampant password sharing, inflation and the ongoing Russian invasion of Ukraine for the recent stall in paid subscriptions.
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