Netflix chief Reed Hastings said on Tuesday that he's coming around to the idea of offering an ad-supported tier for a lower monthly fee.
On the day that it reported the loss of subscribers for the first time in more than a decade, Netflix has revealed it is considering an ad-supported tier for a lower subscription fee.
Hastings acknowledged that his opposition to an ad-supported tier has been well documented, but said a strong belief in consumer choice could, after all, persuade him to backtrack. Witnessing the exodus of 200,000 subscribers in the three-month period ending March 31 may also have nudged him toward accepting the idea.
However, Hastings added that an ad-supported service wouldn’t likely land for at least a year, meaning that for now subscribers are stuck with paying $10 a month for the basic tier, $15.50 for the standard tier, and $20 for the premium service. Hastings also said on Tuesday that Netflix expects to lose a further 2 million subscribers in the current quarter. He put the losses down to a number factors such as increased competition from rivals, the war in Ukraine, and password sharing, a practice that Hastings said some 100 million households are currently engaged in.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Netflix Says Password-Sharing Solution A Year Away, Reed Hastings Vows To “Get Back Into Investors Good Graces”Netflix execs said a password-sharing crackdown on the army of 100 million viewers who use the service for free is front and center and being tested but could take about a year to roll out, and it’s not clear what it will look like
続きを読む »
The Hurry-Up: Booker Pickett Jr., Quinton Martin and Jordon Davison Land Ohio State Offers, Rico Flores and Darron Reed Set Commitment DatesThe Hurry-Up: Ohio State’s most recent offers include Ryan Pickett’s nephew and a five-star RB, and OSU targets Rico Flores and Darron Reed will both commit on 4th of July weekend.
続きを読む »
The odds that Netflix will introduce ads on the service just went way, way upNetflix co-CEO Reed Hastings has confirmed a longstanding rumor about Netflix -- that it's considering launch ad-supported plans.
続きを読む »
Netflix eyes ad-supported tier as subscription growth slowsNetflix is weighing offering a cheaper, ad-supported subscription plan over 'the next year or two' in an effort to expand its subscriber base.
続きを読む »
Netflix subscribers shrink for first time in a decade and it is expected to get worse ---stock plunges more than 20%The dual dangers of dwindling subscribers and deepening stock losses had company executives late Tuesday openly consider advertising for the first time as...
続きを読む »
Netflix Creating Less Expensive Tier Supported by AdsNetflix has been making headlines all day since it was announced that they lost 200,000 [...]
続きを読む »