The manufacturer has blamed declining sales for the reason it is discontinuing production of some of its iconic varieties
Nestle has confirmed a second sweet treat has been discontinued, a day after it emerged its iconic Caramac bar will be no more. On Tuesday the confectioner blamed declining sales for the decision to scrap the caramel treat which has a 60-year history.
"We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight our consumers’ tastebuds." In a statement a spokesman said: "I can confirm that Animal Bar is also being delisted due to the low performance of the product and a steady decline in its sales over the past few years."
Like Caramac, which was first manufactured in 1959, the little bar has a long and proud history. It was launched by Nestle in 1963. The colourful packaging has animals along with their names moulded onto the chocolate.
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