As the fashion industry grapples with the rise of AI, one model has created an AI twin of herself.
Model Alexsandrah says her AI twin can do jobs that she can't get toFirst scouted when she was 13, and then again as a young adult, she turned down those initial two opportunities. But then she finally decided to give it a go.Now full time in the industry, the London-based model is taking another chance in her career, by creating a virtual, AI-generated version of herself."Having an AI version of you kind of keeps you safe," she explains.
Alexsandrah says she is one of the first to market a virtual version of herself to clients, in an industry that has become one of the latest to keep a watchful, over-the-shoulder eye at the growth of AI.McKinsey The company found its first taste of global success with the 2017 launch of Shudu, marketed as the world's first digital supermodel. Now counting 250,000 people among her Instagram followers, Shudu - a virtual influencer - has fronted campaigns for Balenciaga, Lexus and Balmain, but not without criticism.Shudu, the world's first "digital supermodel" was created by Cameron Wilson
"We're trying to show, businesses, brands, magazines that they can still use AI and real models together, to encourage the fair use of AI rather than the doom and gloom of jobs being taken away," he says. Meanwhile, the British Fashion Model Agents Association urges caution against the growth of AI. "We are not burying our heads in the sand, AI is coming and the industry needs to be prepared and to adapt its business model to reflect this," says its director John Horner.
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