Apple's new generative AI model is a curious first step

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Apple's new generative AI model is a curious first step
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Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.

Generative AI models have hogged the headlines in the design world for a while, but one company that appears to have been staying out of the race is. But that changed this week, with Apple researchers releasing a new AI model capable of making edits to images based on text prompts.

Titled MGIE , the tool offers"instruction-based image editing for various editing aspects." If you're wondering what all the fuss is about when it comes to generative AI, take a look at how much AI image generation has-style modification, global photo optimization, and local editing.

Apple has released the tool curiously quietly, with it currently only available via gitHub, and seemingly unfinished. While the likes ofand MidJourney are famously able to create prompt-based images from scratch, Apple's offering is so far limited to edits.

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech . He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.Apple Pencil could get radical new functions for MacBooks

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