Advertisers will have to make clear when they use AI in political ads on the social media platforms.
Meta will require political advertisers to flag when they have used AI or digital manipulation in adverts on Facebook and Instagram.
From January, adverts related to politics, elections or social issues will have to declare any digitally altered image or video., Meta said this would include changing what somebody has said in a video, altering images or footage of real events, and depicting real-looking people who do not exist.
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Advertisers set to spend record £9.5bn during Christmas seasonThe amount is up 4.8 on last year and shows the continued importance of the ads during the festive period, the Advertising Association said.
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Advertisers set to spend record £9.5bn during Christmas seasonThe amount is up 4.8 on last year and shows the continued importance of the ads during the festive period, the Advertising Association said.
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Microsoft, Meta detail plans to fight election disinformation in 2024Strategies differ, though both have gaps that could hurt efficacy
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Tech Companies Are Taking Action on AI Election Misinformation. Will it Matter?A mobile phone over a keyboard is seen, with the logo of Meta on its screen.
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Former Meta Engineer Testifies Before Congress on Social Media and Teen Mental HealthArturo Bejar, former Facebook employee and consultant for Instagram, is sworn in during a Senate Judiciary Subcommittee on Privacy, Technology, and the Law hearing to examine social media and the teen mental health crisis, Nov. 7, 2023, on Capitol Hill in Washington.
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Guilt not as persuasive if directly tied to personal responsibility, analysis findsInvoking a sense of guilt—a common tool used by advertisers, fundraisers and overbearing parents everywhere—can backfire if it explicitly holds a person responsible for another's suffering, a meta-analysis of studies revealed.
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