The amount is up 4.8 on last year and shows the continued importance of the ads during the festive period, the Advertising Association said.
Advertisers are set to spend a record £9.5 billion during the Christmas season, according to latest figures.
A survey by the AA for this year’s Christmas ad season found that almost half of all adults credited Christmas ads with helping to spark gift ideas, while 70% of young adults aged 25 to 34 found the ads to be the “ultimate festive mood booster”. Celebrities have played a major role this year, with John Lewis’s ad soundtracked with an original song performed by Italian tenor Andrea Bocelli, Sainsbury’s featuring Eighties pop legend Rick Astley and Asda’s involving a cameo by festive favourite Michael Buble.
AA commercial director Sharon Lloyd Barnes said: “Christmas advertising is an integral part of the festive season.
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