A new company called HitPiece was selling NFTs associated with artists from Taylor Swift to Deerhoof. There was just one problem ....
While HitPiece was attempting to sell digital objects associated with huge acts like BTS and Taylor Swift, they did not have deals with the artists or their labels; in fact, the company’s NFT content was scraped from Spotify’s publicly available metadata. Felton admitted on the podcast that whatever fans thought they were buying was only notionally connected to the music itself — they were “trading cards for songs.
Many artists affected by HitPiece seemed unlikely to grant it. Some were furious that a company they’d never heard of was selling NFTs derived from their copyrights. “They steal your music, auction NFTs of it on their site, and when they get caught they say don’t worry you ‘get paid’,” wrote the indie band Deerhoof in response.
In a note posted to social media, HitPiece wrote, “Clearly we have struck a nerve and are very eager to create the ideal experience for music fans. To be clear, artists get paid when digital goods are sold on HitPiece. Like all beta products, we are continuing to listen to all user feedback and are committed to evolving the product to fit the needs of the artists, labels, and fans alike.”
By Wednesday morning, HitPiece’s main site and all its contact information was scrubbed, replaced with a simple text message: “We started the conversation and we’re listening.”
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