Lululemon named former Amazon exec Michael Aragon as CEO of its at-home gym business, Mirror, as it faces a lawsuit from Nike over the product.
Aragon previously was chief content officer of Twitch, Amazon's livestreaming business. He also held positions atIn this new role, Aragon will face an increasingly competitive market for connected fitness equipment. Rivals include
, Tonal, Hydrow and many others. The category exploded with interest as gyms closed temporarily and consumers looked for ways to work out at home during the pandemic.to between $125 million and $130 million. Previously, it anticipated sales of $250 million to $275 million for the device, which mounts on the wall and allows users to take cardio and other exercise classes.
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