Karlie Kloss wants people from all walks of life to experience the fashion industry. After launching pop-ups on Roblox last year, she will introduce Fashion Klossette, an immersive Roblox world that allows users to experience the fashion industry.
Rush Bogin, Roblox’s top digital fashion designer who’s a senior at Denver School of the Arts and is a design collaborator with Kloss, added, “There’s so much hype around this launch. People have been waiting for this for so long.”
Last year Kloss introduced Fashion Klossette Designer Showcase, and the new game is an evolution of what it did originally. “It’s very different from anything else on the Roblox platform.
For example, a version of the dress that Kloss wore on Carolina Herrera’s runway was sold on the platform for people to buy for their avatars. It was only available for a few hours and people bought it for 500 Robux, which is equivalent to $5. It’s been trading on the platform for up to 1 million Robux.The way Fashion Klossette works is, users can design their own outfits, style the hair and makeup and accessorize their looks.
“What we wanted to do is to create maximum options [for users] to express themselves however they wanted. There’s no limitation on gender, body shape, size, skin tone; we wanted to create as many options as possible,” she said. She said she wanted to create a space that can be inclusive and accessible. The users can publish their galleries, and everyone can walk and see if they like it, or try it on or buy it. There are design competitions, and users get coins for all the different actions.
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