Thanks to a boost from Jisoo, Dior earned a total of $42 million in media impact value, and ranked as the most downloaded and most viewed designer collection.
came out on top of the biggest fashion week of all, Paris, winning $42 million in MIV, and outpacing its competitors by 62 percent.’s overall MIV via the echo around her, while a single Instagram post of her before the show, the Louvre and a Gothic church visible through the window behind her, scored 8.2 million likes and $1.8 million in MIV.
Launchmetrics highlighted that all four fashion capitals leaned into celebrities from the Asia Pacific region. While late to the party, designers showing during Michael Kors stayed on top with $17.7 million, while Thom Browne’s MIV jumped more than fourfold to $11.4 million thanks largely to the front-row presence and social-media posts of NCT, Lil Nas X and Queen Latifah.
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