.JW_ANDERSON's fall 2022 collection is here. See every look:
Jonathan Anderson left London and showed in Milan this season. Sort of. In the latest in his series of ingenious pandemic alternatives to putting models on a runway, he made a surprise intervention in public. “We have dozens of trucks with billboards of the collection images circulating Milan all day,” he announced on Saturday in an early morning phone call from Paris, where he was prepping his Loewe collection.
And this, simply with one photographer and one model, his friend Hari Nef impersonating four pop-cultural ‘characters,’ and a fleet of truckers. “We don’t have thematics any more. We’re doing bite-sized, light-hearted things like this,” Anderson said. “We have a young demographic, and we’re a small contemporary brand. With all the multiple issues we’re facing—going from one crisis to another crisis—there has to be learning from that. New types and ways of doing things.
Rolled out around Milan were pictures designed simultaneously to provoke lots of fun and push Gen-Z memory-buttons. “We’re playing with this media paradox in pop culture where there’s this constant going to the past, and bringing it forward. So things are just as valid as they were, but in a different context.”—original graphics from Sissy Spacek’s classic 1976 horror role as the awkward teenager who turns out to have gory telekinetic powers of revenge at the school prom.
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