Jumbo-Visma to wear helmets with “healthy brains” on it at Paris-Roubaix to raise helmet awareness

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Jumbo-Visma to wear helmets with “healthy brains” on it at Paris-Roubaix to raise helmet awareness
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Dutch pro-cycling team Jumbo Visma is set to wear a 'brain design' helmet at this weekend's Paris Roubaix to raise helmet awareness The Lazer helmets feature a 'healthy brains design' cycling

In 2014, former Olympian and now active-travel advocate Chris Boardman had described thewhich is"not even in the top ten of things you need to do to keep cycling safe or more widely, save the most lives".

There are also calls for clearer helmet marketing and mention their limitations in offering protection during a collision. A recent study had found that , which researchers say may lead them to ignore the potential consequences of what cyclists may view as a ‘minor’ crash.by statisticians at the University of New South Wales found that, based on 40 separate studies, helmet use significantly reduced the odds of head injury, and that the probability of suffering a fatal head injury was lower when cyclists wore a helmet .

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