Media master John Malone weighs a repositioning of CNN — and it just may be a critical miscalculation
We find ourselves in 2022 not that far away from the 2024 presidential election; the campaigns of those who seek the highest office in the land will start to take shape this year, leading up to an election that looks to be every bit as pitched a battle as the one Trump lost in 2020.
How you feel about Malone moving CNN back to the center probably has a lot to do with where you yourself sit on the political spectrum. Maybe you wholeheartedly agree with Malone that CNN belongs on neutral ground again, where it won't further contribute to the toxic political polarization that has this country in a vice grip.
Is acknowledging this market reality a cynical, short-term approach? Absolutely. Again, counterintuitive as it might sound, that's not a bad thing at a time when CNN doesn't have the luxury of plotting a long-term strategy for its programming. First fix the ratings damage by playing out of the proven Zucker playbook for just a little longer, and then it will be better to build the foundation for the longer term once CNN is on more solid ground.
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