Watch the highly-anticipated festive advert featuring Snapper the Venus flytrap
John Lewis has released an upbeat tale of a young boy whose grow-your-own Christmas tree turns out to be a mischievous Venus flytrap as it firmly sidesteps the nation’s woes for the festive season.
However, the boy is determined for Snapper to have a place in the celebrations, which soon sees him back in the fold, as the ad ends with the strapline ‘Let your traditions grow’. The ad’s soundtrack is an original song called ‘Festa’ – which means celebration – composed for the campaign by Italian electro-pop duo Le Feste Antonacci and performed by Italian tenor Andrea Bocelli.
John Lewis declined to reveal a budget for the campaign, which is its first with agency Saatchi and Saatchi, following a partnership with adam&eveDDB stretching back to 2009 that created ads including ‘Monty The Penguin’, ‘The Bear And The Hare’ and ‘Excitable Edgar’.
Sarah Jenkins, managing director at Saatchi & Saatchi, said: “It’s an extraordinary privilege to be working with the John Lewis Partnership, and it’s particularly magical to be launching a campaign that celebrates all of the traditions – both eternal and evolving – that make Christmas so special to the nation. The race to be the number one Christmas ad brings extra festive spice and is such a brilliant embodiment of the skills and smarts of the UK’s incredible creative industries.
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