This year's campaign follows the story of a kind-hearted boy who wants to share Christmas with his carnivorous green leaved friend,
A giant Venus flytrap and Andrea Bocelli are perhaps not two traditional hallmarks of Christmas, but they, and a kind-hearted plant loving boy, are the stars of this year's John Lewis Christmas advert.
Entitled, ‘Snapper, The Perfect Tree’, it follows the boy as he lovingly nurtures the plant from a seed bought at a local market, in the belief he is cultivating a perfect Christmas tree. However, the boy is determined for Snapper to have a place in the celebrations, which soon sees him back in the fold, as the ad ends with the strapline ‘Let your traditions grow’.
John Lewis declined to reveal a budget for the campaign, which is its first with agency Saatchi and Saatchi, following a partnership with adam&eveDDB stretching back to 2009 that created ads includingJohn Lewis customer director Charlotte Lock said: “The film celebrates themes of family and evolving traditions, and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.
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