Jayda Cheaves talks Instagram fame and being a self-made mogul ✨
, and influencer houses such as Collab Crib and Valid Crib. Still, it’s also been documented that local Black influencers have struggled to earn the same amounts as their white counterparts. Cheaves has been a welcomed exception, securing sponsorships with brands such as fast-fashion retailer PrettyLittleThing and launching her own successful clothing line.
The office is empty, aside from us today. She’s sold out of all her clothing again so there aren’t any orders to package and ship. Otherwise, she tells me, a group of college girls and her mother, who works as her company’s general manager, would likely be on hand to help. Cheaves has only been working out of this new space since last September, but she’s been in the business of selling products to her followers for much longer.
A self-described IT girl who had a knack for posting photos of the tweaks she made daily to her school uniforms, her varying hairstyles, and teenage escapades, Cheaves says she realized at an early age that she desired a life of entrepreneurship. Recalling a job she held as a waitress, Cheaves says she was reprimanded once for dying her hair blue and decided she wouldn't be returning, much to the dismay of her grandmother.
By the time she got to 10th grade, she presented her family with her plans to graduate a year early and move to Atlanta to open her own business, a hair salon. “If I wouldn’t have graduated early, I wouldn't be where I am today. I did not need another year to be around those kids at school...they were kids to me,” she says, laughing at the irony of a then-teenager viewing her classmates in this light.
She’s learned from previous launches how to best address customer concerns, too. Treasure says they never release a launch date for Waydamin before they’ve received all of the clothing and conducted damage control on every single item. “Even if it comes to creative direction, if there are too many comments that we didn't include a size, in the next shoot she’s going to emphasize that we need to make sure we have a plus-sized model because that was the feedback,” Treasure says.
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