Thirty-six years after TV's youth-culture monolith changed the face of cable news, its star correspondents — Kurt Loder, Tabitha Soren, John Norris, SuChin Pak, Alison Stewart and Gideon Yago — reminisce about the pre-internet golden years of the coolest media job ever.
I tell my nieces, who are in their 30s, I’m like, “Just imagine it.” It’s so hard for somebody who’s under 30 to really understand — and I hope this doesn’t sound grandiose — how important it was, and the need it filled, and the way MTV News spoke to young Americans in a way that they understood.If you don’t remember, it’s really hard to wrap your head around what a major cultural force and influence MTV was for young people during that period.
The big turning point for MTV News was Live Aid in 1985. We brought our whole team down there and we were shooting and editing stories in real-time and running them over to the truck and they’d run them. The VJs, like Martha [Quinn] and Alan [Hunter], were onstage hosting, and they got a lot of criticism that day. I think people thought they were sort of boring and fluffy. We had felt a reluctance for artists to come into the studio and talk to the VJs.
In ’91, I was interviewing various rock bands that Kurt didn’t want to get near. I said to [MTV news director] Dave Sirulnick, “I do have this background in politics. Would the news department ever cover politics and young voters?” I think I was 22 at the time. He said, “I would do that if I had somebody really excited about it.” And I said, “That would be me.”We got so much shit. At first, everybody thought we were a fucking joke.
But the audience really liked [our campaign coverage]. Because of that, Viacom figured out that they could sell to advertisers outside of our normal demographic.I remember taking Treach from Naughty by Nature to the Republican National Convention. I’ve got this great picture of him interviewing a Black Republican and they’re really trying to understand each other. That was a trip. But it was also really interesting.
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