Welp, it turns out not all sweatpants are “forever”
Photo-Illustration: by The Cut; Photos: Entireworld Welp, it turns out not all sweatpants are “forever.”
Sternberg, who could not be immediately reached for comment, unfortunately has a history of swift and dramatic endings. In 2015, he announced that he would be leaving Band of Outsiders, the fashion brand with a capital F that he launched in 2004, after reportedly clashing with its Belgian backers and ultimately defaulting on their loan.
For a moment, it seemed like Entireworld had a future. While many brands struggled to stay afloat at the start of the pandemic, it thrived, grossing more in March and April 2020 than in its entire first year in business, according to a New York Times Magazine cover story from last year titled “Sweatpants Forever.” Its colorful, comfortable pieces offered customers a sliver of cheer during lockdown.
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