Facebook Inc's Instagram said it will require birthdates from all new users...
SAN FRANCISCO - Facebook Inc’s Instagram said it will require birthdates from all new users starting on Wednesday, expanding the audience for ads for alcohol and other age-restricted products while offering new safety measures for younger users.
Instagram said advertisers were not the driving force for the new requirement. Gambling and birth control are among other types of ads restricted to older audiences by Instagram policies and laws. “Understanding how old people are is quite important to the work we’re doing, not only to create age-appropriate experiences but to live up to our longstanding rule to not allow access to young people,” Instagram’s head of product Vishal Shah said in an interview with Reuters.
Scrutiny of Instagram increased as it overtook Facebook’s main app in popularity among teens and young adults and became a leading contributor to Facebook’s revenue growth.Instagram will not verify birthdates because teens often cannot prove their age, and it will still be left without birthdays of some existing users. Instagram expects most people will be honest about birthdates and said artificial intelligence could eventually aid verification.
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