NEW: Instagram says it will require birthdates from all new users starting Wednesday, expanding the audience for ads for alcohol and other age-restricted products while offering new safety measures for younger users.
He declined to specify age-based features in testing, but said age could be the basis for recommended privacy settings or in-app education about staying safe online. Birthdates will not be visible to other users.
Scrutiny of Instagram increased as it overtook Facebook's main app in popularity among teens and young adults and became a leading contributor to Facebook's revenue growth.Instagram will not verify birthdates because teens often cannot prove their age, and it will still be left without birthdays of some existing users. Instagram expects most people will be honest about birthdates and said artificial intelligence could eventually aid verification.
The automated prediction also takes into account the variety of posts someone makes and the hashtags used.
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