Disney has developed an innovative wireless system that allows guests to interact with its theme parks in Orlando and California. Now it plans to roll it out globally
A smartphone user at Disney’s Hollywood Studios park even managed to take control of a full-size version of the Millennium Falcon. The Star Wars ship’s engines started to whir and steam poured out of its under carriage as it appeared to prepare for take-off. Although it may seem like the park-goer used the force it was actually far more down to earth than that.
This contactless capability will come into its own when the parks reopen as it will avoid the need for guests to handle cash. Guests’ names flash up on screens at the end of It’s a Small World and are even more subtly integrated into Expedition Everest at Disney’s Animal Kingdom park. The roller coaster climbs up a scale model of Everest itself and the hiking theme begins in the queue which looks like a Himalayan base camp.
There’s the cannon that billows smoke, a treasure chest that swings open, a giant hourglass that turns and two ships in bottles that start swaying and shooting at each other when the MagicBand touches a panel below them. Eventually one of them sinks and a symbol is illuminated on the shelf below to tell the player where to go next. It makes guests feel like they are on a mystical scavenger hunt following in the footsteps of pirates.
“We have teams focused specifically on connectivity within our parks across all the sites at Walt Disney World and they are looking at everything from connectivity via wireless, wi-fi, bluetooth, all of it,” says White. Guests played a detective game set in each country and had to answer questions about what they could see there. Adding to the sense of immersion, some of the answers to the questions had to be obtained inside the shops which also featured in the game. At certain points, players were even instructed to get the answers from the staff who are aptly known as Cast Members due to the role they play in a themed environment.
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