Inside Oprah’s return to the Celeb100:
but she worked mostly as an executive for her investments—including WW and OWN—and her philanthropy.
Winfrey signaled things were changing in June 2018, when she signed a multiyear deal with Apple TV+ to both create and appear in content, returning to a camera-ready role with.
“I wanted to be able to offer some solace, some comfort, some hope,” Winfrey says in the first episode, which she shot from her home. “And in doing so, speak to people who are actually going through it and getting through it, speak to thought leaders who can add some perspective to let us all know that we are not alone, that we are indeed in this together.”
Her starpower is a hopeful antidote to the struggles Apple TV+ has had keeping up with its competitors since its debut in November 2019. At the end of last year, it had only 33.6 million U.S. subscribers, according to research firm Ampere analysis, compared to Netflix’s 61.3 million and Disney+’s 28.6 million, but a vast majority of those subscribers haven’t paid a cent, with the service offered free for a year with the purchase of any new Apple device.
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