Oscar Mayer, the famous hot dog brand, is embarking on a new chapter by renaming its iconic Wienermobile.
Oscar Mayer has rebranded its iconic Wienermobile as the "Frankmobile" to celebrate its 100% Beef Franks.The updated vehicle features new decals, renamed "Frank Whistles" — formerly known as Wiener Whistles — and drivers are now referred to as "Frankfurters."
As part of the launch, people named "Frank" can receive a coupon for free Oscar Mayer 100% Beef Franks.Stephanie Vance, Associate Brand Manager at Oscar Mayer, expressed enthusiasm for the new direction, saying, "The Wienermobile is a beloved American icon that has been sparking smiles and satisfying cravings for our delicious wieners for nearly 100 years. This summer, we want to showcase another fan-favorite: our mouthwatering 100% Beef Franks.
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