Goodbye Wienermobile. Hello.... Frankmobile.
New York — Oscar Mayer’s Wienermobile is driving off into the sunset. Say hello, to … the Frankmobile.
Despite the change, the Frankmobile looks largely the same compared to its predecessor – other than a new decal on the vehicle’s side displaying the Frankmobile name. The brand’s new recipe for hot dogs represents the first change to Oscar Mayer’s franks in six years. Customers will soon see refreshed packaging and taste a “more balanced flavor profile and iconic beefy taste that is more delicious than ever,” according to a press release.
The Wienermobile dates back to 1936, when Carl Mayer told his Uncle Oscar about a new advertising idea that was a literal marketing vehicle for the company. Oscar Mayer now has six of the 23-foot-long vehicles, which travel across the United States to events including state fairs, grocery stores and sports contests to promote the brand.
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