The newest beauty superpower is solving problems you didn't know you had.
headquarters rises up from the quilted countryside of the English Cotswolds, a series of glass buildings brimming with top-secret things, and also me and 25 publicists. At Dyson HQ, members of the press are given lanyards printed with their outlet, plus a black armband reading "press" in bold white letters. These are to remain on at all times.
Dyson is fastidious about secrecy, so much so that the lab — located just outside of town — is designed with a scalloped roof meant to blend into the surrounding countryside, like a superhero's summer manse. The building houses testing facilities that many other companies would outsource — a metallic box where electromagnetic waves can be measured, for instance — so that there is zero possibility of their intellectual property being removed from the premises.
I am guided through the cavernous labs by a young engineer. Last year, the company announced it would move its headquarters to Singapore from Malmesbury, where it will still maintain its lab and university. The move was billed as a natural decision considering the company's large customer base and manufacturing operations in Asia, but pro-Brexit Dyson was criticized for what was perceived as a lack of faith in post-Brexit Britain, which the company denied.
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