The words you use at the end of them may seem boring. But they can reveal much about you
The appropriate sign-off depends on your position in the corporate pecking order, your relation to the recipient and the nature of exchange. Your columnist, a guest Bartleby, has a few general tips.
Bartleby’s heart sinks every time she sees a sign-off trying to exude a chilled vibe. They ooze neediness. Affectionate terms such as “toodles” or “lots of love” do not enhance proximity to the recipient unless the closeness is already there. “Smiles” is unspeakable. “High five from down low”, which one publicist used in an email exchange, is worse.
Next, be consistent. “Yours truly” was a common way to conclude a business letter in the 19th century. But in that era correspondence was layered with nuance. “Yours faithfully” could be preceded only by “Dear Sir” . If the recipient was named then the book-end was “Yours sincerely”. Today writers fasten the formal to the informal. If your subject line is “Now in paperback” don’t overcompensate by personalising your sign-off.
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