Elizabeth Talerman, partner at the Nucleus Group, and her team have received a grant from the MacArthur Foundation. The Nucleus Group identifies patterns within organizations that lead to the insights necessary for creating binding connections.
“A big part of our work is in facilitating,” she explains. “We always say we're not the brand experts. Our clients are the brand experts. We’re pattern recognition experts. As our practice evolved, we've developed a way to facilitate that helps people understand and align their ambitions.
Talerman started her career in direct marketing, where she sat between the data analysts and the creatives trying to understand how to look at human behavior and relate to what might happen next, how they could influence consumers through persuasion. As her career advanced, she became more interested in how and why people behave in certain ways. She pivoted from direct marketing to the marketing director of the Harvard Business School.
Last year, the Nucleus Group launched a website called nuclearnarrative.org to help the nuclear non-proliferation, arms control and abolition communities to more effectively get their messages across to a young audience by aligning with what concerns those younger people. “Now we're working with MacArthur on a new grant,” Talerman concludes.
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