Hearst Magazines has tapped a Snap Inc. executive for its new chief business role.
Kristen O’Hara has been named senior vice president and chief business officer, overseeing U.S. advertising sales and marketing at the media company’s magazines division. She’ll begin her new role on Jan. 6.
He won’t be completely disappearing from the hallways of Hearst Tower, though, as he’ll continue to serve as senior media adviser, keeping both an office and his assistant of more than three decades. Before that, his last title was president of marketing. As for O’Hara, she was previously at Snap Inc., where she was vice president of business solutions. Before that, she spent 16 years at Time Warner, where she held senior executive sales and marketing roles, most recently as chief marketing officer — HBO, Turner and Warner Bros.
“Her track record leading teams that sell across multiple brands and platforms — coupled with her fearless approach to an evolving media industry — will help our clients drive even stronger engagement with our audience while moving our business forward,” he added.
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