Hawaii officials beg tourists to return to Maui and help stave off economic disaster after wildfires

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Hawaii officials beg tourists to return to Maui and help stave off economic disaster after wildfires
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So few tourists are coming to Maui that restaurants and tour companies are laying off workers and unemployment is surging.

Unused rental cars are parked in an overflow lot at Kahului Airport in Kahului, Hawaii, on Aug, 14. 2023. So few tourists are coming to the Hawaiian island of Maui after last month's wildfires that restaurants and tour companies are laying off workers and unemployment is surging. State tourism officials initially urged travelers to stay away but now want them to come back so long as they refrain from going to the burn zone and surrounding area.

As Air Maui’s director of operations, Olsten said his company has laid off seven of its 12 dispatchers. Pilots have been spared because they only get paid when they work. Typically, they fly eight times a day, four to five days a week. That has fallen to one day a week, and only one or two flights.Food trucks which mostly cater to tourists from hotels in the area remain closed several weeks after wildfires devastated the town of Lahaina, Friday, Sept. 1, 2023, in Kahana, Hawaii.

One of Maui’s most venerable restaurants, Hali’imaile General Store, laid off about 30 workers and temporarily closed after business shrank to one-tenth of pre-fire levels.They cut staff to preserve cash and spare Hali’imaile the fate of the San Diego software company Swain was running in 2008. When the housing bubble burst and the U.S. plunged into recession, he kept all employees “to the bitter end,” crushing the business.

Clothing designer Gemma Alvior estimates that locals make up almost all the clientele at her Kahului store, Pulelehua Boutique. But that may not shield her in a place where the tourism industry accounts for 75% of private sector jobs. People shouldn’t go to Lahaina or the surrounding West Maui area — “It’s not a place to stare,” Bissen said — but the rest of Maui needs tourists. “Respect the West, visit the rest,” is the motto some have adopted.

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