So few tourists are coming to the Hawaiian island of Maui after last month's wildfires that restaurants and tour companies are laying off workers and unemployment is surging.
State tourism officials initially urged travelers to stay away but now want them to come back so long as they refrain from going to the burn zone and surrounding area. – Richie Olsten has been in Maui's helicopter tour business for a half century, so long he's developed a barometer for the tourism-dependent economy: rental cars parked at the island's airport.in the historic town of Lahaina that Olsten is worried about a full-blown economic catastrophe.
Even those in South Maui, 30 miles south of Lahaina, are half empty. Hannemann called the situation “pretty grim.” “It takes a lot of soul-searching of what’s the right thing to do to protect that place,” said Swain, who plans to hire everyone back. He aims to reopen next month. Clothing designer Gemma Alvior estimates that locals make up almost all the clientele at her Kahului store, Pulelehua Boutique. But that may not shield her in a place where the tourism industry accounts for 75% of private sector jobs.
The day after the fire, the Hawaii Tourism Authority, a quasi-state agency, said visitors on “non-essential travel are being asked to leave Maui” and that"non-essential travel to Maui is strongly discouraged."Around the world, people saw video and photos of travelers jamming the Kahului airport to board flights out.“Maui’s not closed,” Mayor Richard Bissen said in a recent interview.
Travel to areas outside West Maui should return to pre-fire levels by Thanksgiving, predicted Carl Bonham, an economics professor at the University of Hawaii at Manoa. Discounted airfares and marketing appeals should help, he said.
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