Alessandro Michele is finally bringing Gucci to California.
. “I have a lot of friends here — honestly, more than in Rome. It’s like family. Here in L.A., people really open their houses in an easy way, nothing too complicated. You can go in your flip-flops.”
Gucci will also be supporting the city by offering a donation through its Changemakers program, powered by Gucci Equilibrium, to help address homelessness and mental health. Last May, Michele announced that he would be changing operations, forgoing the standard fashion calendar and presenting only two collections per year. Last month he unveiled the first for 2021, sharing“I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call,”
. “We will meet just twice a year, to share the chapters of a new story. Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.”
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