.gucci will show its next collection in front of TCL Chinese Theatre on Hollywood Boulevard, and the brand is donating $1 million in grant funds as part of the deal.
TCL Chinese Theatre, formerly known as Grauman’s Chinese Theatre, has been a temple to film history since 1927. Norma Talmadge, Clark Gable, Judy Garland, Sidney Poitier, Steve McQueen, Tom Cruise, Jane Fonda and some 200 other celebrities are immortalized with their handprints in the cement out front. The annual Oscar awards are held at the adjacent Dolby Theatre.
This is not the first time Michele has turned to a Hollywood landmark for a venue. In November 2018, he threw a party to celebrate the launch of the Gucci Guilty fragrance at the famed Hollywood Forever Cemetery, the final resting place of Douglas Fairbanks, Jayne Mansfield and Rudolph Valentino, director Cecil B. DeMille and punk rock guitarist Johnny Ramone, among others.
The designer has been fascinated by Hollywood and celebrity since starting as creative director of Gucci in 2015, tapping Jared Leto for perfume ads; collaborating with Elton John on a capsule collection; outfitting Harry Styles for his transition from boy band to solo star and making him the face of Gucci tailoring; debuting the star-packed seven-part miniseries “Ouverture of Something that Never Ended” with Gus Van Sant, and on and on.
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