Glossier's New Product Blurs the Line Between Makeup and Skin Care

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Glossier's New Product Blurs the Line Between Makeup and Skin Care
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Our honest review of Futuredew, the brand's new 'oil-serum hybrid.'

Our honest review of Futuredew, the brand's new "oil-serum hybrid."Author:Stephanie SaltzmanUpdated:Oct 14, 2019Original:Oct 14, 2019On Monday, Glossier introduced the latest addition to its growing product lineup; it's one the brand sees as a return to its roots and to its core philosophy of "Skin first. Makeup second.

I got the chance to take Futuredew, which retails for $24, for a test-drive a week before it officially dropped, and do I like it? Emphatically yes. But here's the thing: I don't consider it a serum, or even adjacent to a serum, or even really a skin-care product. If you ask me, it swings more toward the makeup side of the skin-care-makeup pendulum, and could more aptly have been dubbed a highlighter with added moisturizing benefits.

The directions on the packaging seem to own up to this very fact, suggesting users "apply two pumps all over face as the last step in your skin routine" and then, "add more to the high points of the face for extra glow.

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