World, meet Futuredew.
, the brand's first oil-serum hybrid. Glossier describes the one-ounce bottle as "your skin, but glowier." If the Glossier aesthetic is bright, natural-looking skin, Futuredew has it distilled down to one product. The product description reads: "You know that dewy sheen you get after you put on all your serums and moisturizers? The one that looks so good but evaporates as soon as you leave the bathroom? We created Futuredew to bottle that effect and make it last.
"We get a lot of half-joking Instagram requests like, 'How do I get the skin that's inside that ad campaign?' or like, 'How do I bottle up that Glossier glow?' And so that was a lot of the inspiration behind why we went after and created this featured product," Kathy Pazakis, Glossier's VP of product marketing development, tells.
But Futuredew wasn't created only for people who already have that Glossier ad-level skin. It's truly for everyone who want to look like they just emerged from an incredible facial all the times. "We sometimes get comments like, 'Oh, Glossier is for people who have perfect skin already.' And yes, I mean, the models look amazing," Pazakis says.
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